VIDEO: Prost! Germany Seeks UN Protection For Historic Beer Purity Law

Germany’s brewers are pushing to have their amber treasure to be protected by the same UN agency that has safeguarded the Great Wall of China, the Grand Canyon and Egypt’s pyramids. The German Brewers Association has applied for the country’s beer purity law to be included on UNESCO’s “intangible cultural heritage” list — which recognizes practices which require “urgent measures to keep them alive.” UNESCO is also responsible for designating World Heritage sites, a list of more than 900 landmarks seen having “outstanding universal value.”The strict beer purity regulation rules — known as the Reinheitsgebot — allow only four ingredients to be used in the brewing process: water, malt, hops, and yeast. The rules were drafted by Bavarian dukes about 500 years ago and beer has been a serious business for Germans ever since.

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